Fugazi® is a post-structuralist commentary on streetwear and the modern-day consumerist phenomenon. The brand’s take on fashion and clothing is rooted in the new sincerity of metamodernism. The brand exists as a study on the nature of streetwear; critiquing how something as simple as an everyday garment holds power within contemporary society while at the same time partaking in the grand charade that is “fashion”. The symbol shatters itself while simultaneously being constructed.